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In June 2010, VSA, The International Organization on Arts and Disability held the largest festival of arts and disability in the world. The Festival featured an educational conference as well as visual, performing, literary, and media artists and a guest list that included more than 2,000 participants from all corners of the globe.
Develop branding and marketing material which was customizable enough to incorporate 47 performances and exhibitions in 14 separate venues.
Maintain branding and messaging through cross channel ad campaigns
Coordinate with vendors on deliverables and quality assurance
The VSA Red is recognizable within the disability community. To play on this strength it was decided to carry the red as a base color to tie all branding material together.
Headers on all materials were based in the same font as the VSA logotype.
On all material except small web banners, we framed photos on the vertical to portray a sense of energy and movement.
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