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VSA Festival Guide
VSA Festival Guide

Overview:

The International VSA Festival

In June 2010, VSA, The International Organization on Arts and Disability held the largest festival of arts and disability in the world. The Festival featured an educational conference as well as visual, performing, literary, and media artists and a guest list that included more than 2,000 participants from all corners of the globe.

 

Challenge:

Develop branding and marketing material which was customizable enough to incorporate 47 performances and exhibitions in 14 separate venues.

Maintain branding and messaging through cross channel ad campaigns

Coordinate with vendors on deliverables and quality assurance

 

Solutions:

The VSA Red is recognizable within the disability community. To play on this strength it was decided to carry the red as a base color to tie all branding material together.

Headers on all materials were based in the same font as the VSA logotype.

On all material except small web banners,  we framed photos on the vertical to portray a sense of energy and movement.

VSA Festival Guide
VSA Festival Guide
VSA Festival Guide

Festival Guide

VSA Education Conference Program
VSA Education Conference Banner
VSA Education Conference Info Table with collaterals

Education Conference

Banner photo of Childrens art exhibit outside of Union Station DC.
Banner photo of Childrens art exhibit inside of Union Station DC.

CVS All Kids Can Create Exhibition – Union Station

Start with the Arts Family Day
Start with the Arts Family Day

Start with the Arts Family Day – Smithsonian American Art Museum

 

 

Commemorative Calendar for the VSA International Festival
Commemorative Calendar for the VSA International Festival

VSA Calendar commemorating the International Festival

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