Screen shot of Rayeman website

Overview:

Rayeman Elements Inc.

Rayeman Elements Inc. is a developer and provider of innovative technology and equipment which manufactures livestock feed and biomass solutions.

 

Challenges:

Create complete branding solution including logo and website

Set company apart from their industrial competitors

Highlight innovative equipment and product line

Explain complex breakthrough manufacturing process in simple terms

 

Solution:

To understand their vision and overall objectives I facilitated an information gathering session to brainstorm ideas and write a creative brief. With this information I created the company image and brand. To help Rayeman Elements differentiate itself from other livestock feed manufacturing companies, the use humor and an overall lighter color palette was implemented throughout the website and  collaterals.

To simplify the explanation of the manufacturing process I broke it down into 7 steps using an interactive trigger target approach.

 

 

Screen shot of Rayeman website
Detail of Rayeman website
Rayeman Elements Logo

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